IMC AG puts its feelers out “down under”

“Roadshow” through Australia and New Zealand – participation at the “LearnX” in Melbourne

Saarbruecken, 26th May 2008 - With a focus on internationalisation, IMC AG, Europe’s leading provider of learning technology, is looking into additional, global sales channels. From 29 May onwards, IMC will be on the road presenting itself to prospective customers in Australia and New Zealand. Preparation for the tour was carried out together with IMC’s partner “Online Learning Systems Ltd” (OLLS), an eLearning-specialist in New Zealand. “We consider Australia and New Zealand to be a very promising market. Based on the results of the successful market research carried out earlier with our partners, we have decided to go on the offensive”, explained IMC Chairman Dr. Wolfgang Kraemer.

Top-class companies are on the list of interested parties for the IMC Tour through the seventh continent. These include, for example, “Fonterra” the world’s sixth largest dairy, the fighter arm of the Royal New Zealand Air Force as well as the aerospace company EADS. The planned sales activities will focus on the Learning Management System CLIX and the Rapid Authoring Tool LECTURNITY. “A number of interested parties are already well ahead with their plans for purchasing a Learning Management System”, explained Stefanie Klein, Head of Division South East Asia-Pacific.”  

Roadshow from 29 May to 11 June 2008
The “Roadshow” begins on 29 May in New Zealand, with stops in Auckland, Wellington and Blenheim. It then moves on to Australia for its next presentation in Sydney and it will come to Melbourne on 11 June for its conclusion. “Paul McNab, Managing Director at OLLS, has organised a first-class programme with equally first-class customers, whose requirements match our product portfolio perfectly. We are very pleased to have found a partner with such a profound knowledge of the market”, said Kraemer.

Participation at LearnX on 12 and 13 June 2008
Following the “Roadshow”, IMC AG will participate as an exhibitor at the “LearnX” in Melbourne, presenting not only their products, but also their “SIMPLExity” concept (see the press release “Empower Learning” from 25.02.2008). “ ‘LearnX’ is Australia’s most important eLearning exhibition. We are confident that this participation will help us to gain access to the Australian market”, said Klein, explaining IMC AG’s objectives.