It is simply not enough to transfer e-learning content 1:1 to a mobile device in order to implement efficient, appealing and motivating mobile learning measures. On the one hand, the content is not adapted optically and functionally to mobile devices (e.g. touch screen function); on the other hand it is important that individual learning units satisfy mobile learners. Thus, this must be accessible quickly and easily and must not be too overly complex in terms of scope and charge requirements so that short journey times, waiting times and breaks can be conveniently bridged.

Implementation places high and for the most part new demands on the conception and production of mobile learning material.

IMC AG could already demonstrate their expertise in this field in numerous projects, and in addition to different mobile formats (smartphone apps, mobile websites), also offers various authoring tools to facilitate simple creation of content. Thus, the user can generate mobile content themselves which further highlights the benefits of mobile communication and counterbalances or avoids shortfalls in the mobile hardware.